Berta Varela

Berta Varela serves as the Marketing Director at Cottet Óptica y Audiología since July 2025, contributing a wealth of experience in digital and omnichannel marketing. Previously, Berta held key positions including Digital Strategist Manager at Grupo Cadarso and Digital Marketing & Communication Ecommerce Manager at Cottet 1902, where responsibilities encompassed implementing comprehensive marketing strategies, customer relationship management, and social media initiatives. Berta's career also includes roles as Marketing Communication Manager at Patch Mercantile & Co., and various positions focused on marketing and sales at The Seeker and Camper. Academically, Berta has a strong background with degrees in Fashion Marketing and Communications, along with specialized courses in retail omnichannel marketing and digital strategies, including Google Analytics and growth hacking.