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Catherine Dedman

Merchandising and Marketing Activation Manager

Catherine Dedman (Bezzina) has over 20 years of retail experience and currently serves as the Store Design & Visual Merchandising Manager for Puig in Oceania, where they implement in-store environments for brands such as Paco Rabanne and Carolina Herrera. Previously, they held various positions in visual merchandising and project management at companies like Myer, Target Australia, and Priceline. Catherine has a strong collaborative approach, working with global brand teams to adapt guidelines and deliver exceptional retail experiences. Their background includes significant roles in merchandising and marketing activation, making them a seasoned professional in the fashion and fragrance industry.

Location

Balmain, Australia

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