Frederique Gianfermi is a Global Creative Merchandising Director at Coty, specializing in luxury goods with 22 years of experience. Previously, they held various roles at Guerlain and Procter & Gamble, where they developed and managed merchandising strategies and visual asset management. At Coty, they lead innovative in-store projects, focusing on "phygitalisation" to enhance customer experiences, while managing a creative team and overseeing brand strategies. As an entrepreneurial team builder, Frederique remains grounded in market constraints while passionately driving creative initiatives.
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