Lara Prosky

Lara Prosky is a seasoned professional in CRM and digital marketing, currently serving as Senior Manager of CRM & Personalization at Coty since April 2024. Previously, Prosky held the title of Senior Manager, CRM at Westman Atelier and spent five years at The Estée Lauder Companies Inc. as CRM Manager for North America, where significant contributions included developing CRM strategies that enhanced customer retention and campaign ROI. Prior experience includes roles at Stuart Weitzman, where impactful management of email marketing programs drove substantial revenue increases, and various positions at TubeMogul, CJ, and several internships in fashion PR and sales. Prosky earned a Bachelor of Arts degree from the University of Maryland.