Murat Ates is a seasoned commercial and eCommerce leader with over 13 years of experience in the FMCG and beauty industries. They have held significant roles at prestigious companies, including Eczacıbaşı Holding and Reckitt, where they led transformative growth initiatives, achieving remarkable revenue increases and establishing key partnerships. Currently, they serve as the Regional eCommerce Director at Coty, focusing on driving digital growth across the Middle East, Africa, and Turkey. Murat holds a Bachelor of Science degree in Chemical Engineering from Boğaziçi University, completed in 2011.
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