Count On Mothers (CoM) is a national research and insights firm dedicated to elevating the firsthand experiences, needs, and perspectives of U.S. mothers—across backgrounds, political ideologies, and regions.

We conduct nationally representative research that captures the real, everyday realities of raising children and supporting thriving families in America today. Our work helps policymakers, advocates, foundations, and industry leaders make more informed decisions that better reflect and serve the needs of U.S. families.

Count On Mothers provides fast, clear, and actionable evidence on the issues shaping family life across the country. Whether through rapid polling, in-depth studies, or expert briefings, we deliver rigorous insights grounded in mothers’ lived experiences.

Our Difference: 
Nonpartisan & methodologically transparent
Clear sampling, weighting, and analysis standards used for every study.

National representation across all 50 states
Diverse mothers by region, ideology, race/ethnicity, education level, and family composition.

Fast-turn, real-time fielding
Insights aligned with legislative windows, cultural moments, and emerging issues.

Data that inform policy & media conversations
Findings used across congressional offices, coalitions, and national coverage.

Mission-driven & mother-powered
Combining rigorous research with authentic lived experience.

Count on Mothers

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