Aidan (Sangmo) Koo is a CX Research & Insights Director currently at Coupang, bringing 15 years of experience in consumer insights and foresights, with expertise in brand and communications. They have previously held leadership roles at TNS, Kantar TNS, Ipsos, Insights by Kantar, and 3M, focusing on international technology and financial sectors across Asia. Aidan holds a Master of Business Administration in International Trade & Finance from Yonsei University. Their extensive experience includes innovative product research and data analytics, complemented by strong analytical and leadership skills.
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