Andy Hwang

Andy (Sung-Soon) Hwang is an accomplished marketing professional with extensive experience in digital marketing and brand growth. Currently serving as the Director of Growth Marketing at Coupang since May 2021, responsibilities include overseeing business growth, onsite merchandising, marketing, and CRM with a strong focus on analytics and creative user experience. Prior to this role, Andy held significant positions at notable companies, including Head of Digital at Philip Morris International, and Head of Digital, Social & Media at CHANEL, where integrated marketing communication was a focal point. Experience also encompasses leadership roles at Samsung Mobile, Johnson & Johnson Vision, and CyberMBA, along with a foundational career at Accenture and military service as a Foreign Affairs Officer. Academic credentials include an MBA in Marketing from Northwestern University's Kellogg School of Management and a B.A. in International Relations from Pomona College.