Ethan Ay

Ethan Ay is a seasoned professional in fraud operations and analysis, currently serving as a Fraud Operations Specialist at Coupang since March 2025. With prior experience as a Fraud Analyst at LVMH from November 2021 to July 2024, Ethan identified e-commerce risks across multiple luxury brands and managed fraud prevention strategies for Guerlain in various markets. Earlier roles include a Fashion Marketing Analyst at Richemont, where Ethan conducted competitive analysis and trend reports, and several positions in the fashion industry, including Showroom Assistant at JW Anderson and Public Relations Assistant at Condé Nast. Ethan holds a Master's degree in Contemporary Fashion Buying from Istituto Marangoni and a Bachelor's degree in Business Administration from National Chengchi University.