James Bae is a Principal-II at Coupang, where they drive strategic initiatives for the Global Fresh Supply Chain, focusing on end-to-end process design and operational efficiency. They began their career in the Global Planning team within the logistics sector, supporting operations across multiple regions. James subsequently served as a Business Development Manager and later as the Country Marketing Lead at DHL Supply Chain, where they played a pivotal role in digitalization and business strategy development. They hold a Master of Science in Logistics from 인하대학교, graduating with honors.
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