Jay Choi is a seasoned marketing and retail professional with extensive experience in various leadership roles across prominent companies. Currently serving as Director of Rocket Growth in Hardlines at Coupang since January 2023, Jay previously held the position of Chief Marketing Officer at NVIRWORLD LIMITED, where responsibilities included strategic planning and public communication regarding multiple digital platforms. Prior experience at Samsung Electronics as Director and Head of Retail Marketing for the Wireless division involved overseeing global retail strategies and enhancing customer experiences across numerous locations. Earlier roles as Senior Merchandise Manager at Best Buy Canada and CE Brand Manager at LG Electronics Canada further solidified Jay's expertise in product management, sales growth, and market strategy implementation. Jay holds a Bachelor's degree in Portuguese Language and Literature from Hankuk University of Foreign Studies.
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