Jisu Hong

Jisu Hong is a Sr. Program Management Specialist at Coupang since November 2023, with previous experience as a Service Product Manager at (주)브랜디, where responsibilities included designing A/B experiments to enhance customer conversion, analyzing user retention, and improving customer journeys. Prior roles include Senior Marketer at Plus X, optimizing online marketing strategies, and SPS Associate at Amazon, where Jisu provided consultation to Korean sellers and enhanced team performance through data analytics. Jisu also has experience as a Marketing Intern at Alibaba Group, focusing on online promotions and data analysis for market trends, and as a Community Team Intern at MyRealTrip, where user interviews and marketing strategies led to significant growth in new tour guide recruitment. Jisu holds a Bachelor's degree in Chinese Language and Literature and Media and Communication from Korea University, complemented by an exchange semester at the University of Applied Sciences BFI Vienna.