Laroussi Elyaddasse

Laroussi Elyaddasse is a Chief Security Officer (Physical Security) at Coupang, bringing over twenty years of experience in global security and crisis management. They have held senior management roles at prominent companies, including Target, Nike, and Amazon, where they led large teams and developed strategic initiatives to enhance safety and loss prevention. Laroussi's expertise spans investigations, executive protection, and establishing partnerships with law enforcement agencies. With advanced proficiency in English, French, and Arabic, they effectively communicate and influence at the executive level.