Mars Wei is a seasoned professional in the digital marketing industry with over seven years of experience. Currently serving as the Director, Performance Lead at Mindshare, Mars spearheads e-commerce strategies for high-profile clients such as LVMH Corp., managing significant budgets and driving impressive revenue growth. Previously, Mars held roles at TDCX, where they optimized Google Ads campaigns and provided industry insights, and at Coupang as a Principal in Business Marketing. Mars earned a Bachelor of Business Administration in International Business from National Dong Hwa University.
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