Won Jeong

Won Jeong currently serves as the Head of JP Strategy and Business Development at Coupang since May 2023, leading market entry strategies and the launch of Coupang Eats in Japan. Previous roles include Director of Retail Business categories at Coupang, CEO of HelloFresh Japan, and Head of Strategy & Planning at Uber Japan, where Won Jeong successfully drove the New Vertical Delivery business. Experience also includes significant positions at Rakuten Mobile, where IoT initiatives and mobile carrier business strategies were developed, and consulting roles at Boston Consulting Group, A.T. Kearney, and Booz & Company. Educational background includes an MBA from London Business School and a Bachelor's degree from Seoul National University.