Catie Starr

Catie Starr is a seasoned marketing executive specializing in driving profitable and sustainable growth for direct-to-consumer businesses in the fintech and edtech sectors. With extensive experience as a fractional Chief Marketing Officer and leadership roles at notable organizations such as Charles Schwab and GE, Catie has successfully developed and executed strategies that have significantly increased customer acquisition and online performance. Currently, Catie serves as the Vice President and General Manager of Degrees at Coursera and as the Founder and CEO of Starr Marketing Advisory, offering executive-level marketing leadership and actionable plans to unlock revenue growth. Catie holds a B.A. in Advertising from Bradley University and an MBA in Marketing from San Diego State University.