At Coustier Advisory, we help early-stage MedTech innovators confidently navigate the complex U.S. reimbursement landscape.

Led by Nicole Coustier - with over 20 years of experience in U.S. Reimbursement and Market Access Design & Implementation.

Nicole Coustier has led multi-year market access strategies that helped several breakthrough MedTech innovations—such as HeartFlow (valued at ~$1.5B+), Glaukos, Thoratec (acquired by St. Jude Medical for ~$3.4B), and Spiration (acquired by Olympus) and many more—through their early stages to achieve over 90% Reimbursement Coverage in the U.S., ultimately positioning them for acquisitions and IPOs.

At Coustier Advisory, we provide strategic guidance to MedTech companies looking to:
🔹 Build payer-aligned evidence from the start
🔹 Understand the real-world coding and payment environment
🔹 Accelerate traction with providers and payers
🔹 Avoid costly missteps after FDA approval
🔹 Reach commercial milestones and funding goals faster

We don’t believe reimbursement should be a roadblock. With the right planning, it can become a strategic advantage.

Whether you’re designing your pivotal trial, building a coverage strategy, validating your payment pathway, or preparing for investor diligence, we meet you where you are—and help you move forward, faster.

Let’s make your innovation market-ready.

🔗 Learn more at https://coustieradvisory.com


Coustier Advisory

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Coustier Advisory

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