Mike Rhoades

Mike Rhoades is an experienced marketing professional currently serving as Associate Director at Coutts since August 2019, specializing in marketing effectiveness, performance management information, and martech. Rhoades has a robust background in digital marketing and campaign management, having previously worked as Digital Engagement Manager at RBS, where responsibilities included strategic segmentation and automation, and as a Campaign Marketing Associate managing CMS implementation and email campaigns. Prior experience includes marketing and practice management at Giesbers Financial Services Limited, co-owning a sales and marketing firm, and working as a BAS Accountant at multiple firms. Rhoades holds a Bachelor's Degree in Accounting from Victoria University of Wellington.