Will Bales

Will Bales has over a decade of experience in digital strategy and marketing across various industries. Currently serving as the Director - Digital Experience Lead – Payments at Coutts since March 2020, Will drives customer-centric digital payment experiences and collaborates with cross-functional teams to optimize payment journeys. Previously, Bales held roles including Director - Digital Strategy at Coutts, Global Digital Lead at MS Amlin, and Group Digital Manager at Hiscox, where strategic development and digital marketing support were key responsibilities. Additional experience includes leadership positions at Bales Meegan LLP, Blue Cross, City Car Club, and the National Skills Academy for Food and Drink Manufacturing, showcasing expertise in digital marketing, brand management, and strategic collaboration. Will holds a BA in History from the University of East Anglia and an MSc in Marketing from Leeds Beckett University. Current involvement includes a role as Taskforce Director at the Sustainable Markets Initiative focused on promoting sustainable practices.