Robert McFarland is a strategic marketing leader with extensive experience in driving growth through customer insights. They served as Executive Director of Pricing & Bundling at Cox Communications from 2012 to 2017, where they established comprehensive pricing strategies that generated significant revenue. Prior to that, Robert held senior marketing roles at Microsoft and BellSouth, developing customer lifecycle programs and integrated marketing communications. Currently, they are the AVP of Marketing at Cox Communications, focusing on customer acquisition and retention strategies for the SMB segment. Robert holds an MBA in Marketing from Georgia State University and a BS in Advertising from the University of Florida.
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