MA

Matthew Alexander

Lead, Marketing Technology at Cprime

Matthew Alexander started their career as a Marketing Intern at ASPE in August 2016 and transitioned to a Marketing Specialist role from July 2017 to July 2018. In 2018, they joined Cprime, Inc as a Senior Marketing Data Strategist and later advanced to the role of Lead, Marketing Technology. In this position, they led the integration between Salesforce and Marketo, implemented marketing automations, customized Salesforce for the Marketing Team's needs, and managed lead routing processes with intricate logic.

Matthew Alexander attended North Carolina State University from 2012 to 2016, where they received a Bachelor's degree in Business Administration with a Concentration in Marketing. In 2016, they also obtained certifications in Google Analytics and Google AdWords from Google.

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Timeline

  • Lead, Marketing Technology

    October, 2022 - present

  • Senior Marketing Data Strategist

    July, 2018