Cra-Z-Art is a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles and school supplies.  The company produces and globally markets such popular toy items as Arts and Craft kits, Kodak Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer and Sparkle Girls Activity Kits and Nickelodeon compounds. The items are available at major retailers as well as specialty stores.  The company also sells items on its own website, www.cra-z-art.com.

Manufacturing

Retail

Toys

Cra-Z-Art

Cra-Z-Art's headquarters in Randolph, NJ, United States

Nellie Mahabir

Eric Shuler

Drew Stevenson

Julia Steiger

Vito Amato

The Product Development Team at Cra-Z-Art is responsible for designing and bringing new toy and craft products to market. They collaborate on innovative concepts, oversee product design and packaging, and ensure that offerings align with market trends and consumer preferences. This team plays a vital role in enhancing the company's diverse portfolio and driving its commitment to quality and creativity in arts and crafts.

Product Development Team

The Leadership Team at Cra-Z-Art drives the strategic vision and overall direction of the company, overseeing key functions such as licensing, marketing, and international sales. This team collaborates to identify new market opportunities, enhance brand presence, and ensure the successful launch of innovative toy and craft products, ultimately fueling growth and maintaining Cra-Z-Art's status as a global leader in the toy industry.

Leadership Team

The Sales and Marketing Team at Cra-Z-Art is responsible for driving revenue growth and enhancing brand visibility across global markets. They strategize and implement marketing campaigns for popular products, manage relationships with retailers, and analyze sales data to optimize performance. Additionally, the team engages with consumers through social media and e-commerce platforms, ensuring that Cra-Z-Art's innovative toys and crafts reach a wide audience effectively.

Sales and Marketing Team

The Supply Chain and Procurement team at Cra-Z-Art is responsible for overseeing the sourcing, purchasing, and logistics of materials and products essential for the manufacturing of toys and arts and crafts items. This diverse team collaborates to optimize inventory management, reduce costs, and ensure efficient distribution to meet customer demand while maintaining product quality and sustainability standards. Their efforts enhance the company's operational efficiency and support its position as a leader in the toy and arts sector.

Cra-Z-Art

Org chart

Teams

Product Development Team

Leadership Team

Sales and Marketing Team

Supply Chain and Procurement

Offices

Cra-Z-Art

Org chart

Teams

Product Development Team

Leadership Team

Sales and Marketing Team

Supply Chain and Procurement

Offices

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