Nay Jackson (née Opie) is an accomplished Head of Insight with over 12 years of experience in marketing analytics, customer insight, and conversion rate optimization. They currently lead the Insight function at Crafted, developing data-driven strategies that enhance decision-making and drive growth. Previously, Nay held key roles at SiteVisibility, British Airways, and ThoughtShift Ltd, where they implemented frameworks that significantly improved revenue, customer engagement, and marketing effectiveness. Nay graduated with a Bachelor of Arts in English and Philosophy from Southampton University.
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