Marcel Mulder

Marcel Mulder has extensive work experience in sales and management roles. Marcel worked at Craftview Software GmbH as the Head of Sales and Professional Services Benelux, where they were responsible for the Craftview brands in the Benelux region. Marcel successfully rebuilt teams, changed the organizational structure, and transitioned from on-premise legacy software to cloud, mobile, and subscription-based solutions. Marcel also implemented new meeting frequency and ways, developed pipeline and forecast building strategies, and introduced sales qualification methods and commission plans.

Additionally, Marcel worked as the Director of Sales, Professional Services, and Business Intelligence (ad interim) at Craftview Software GmbH. In this role, they changed the structure of the teams and company, adjusted meeting frequency, built pipeline and forecast management systems, and introduced sales qualification methods and commission plans. Marcel also onboarded a new director and prepared the company for accelerated business growth.

Before their time at Craftview Software GmbH, Marcel held various positions at different companies, including UNIT4, Total Specific Solutions, Philips, and Craftview. These roles involved managing, growing, and accelerating ERP, SaaS, and low code platforms, propositions, and teams.

In 2016, Marcel temporarily worked as the Manager a.i. at Haus Tirol Kaprun during the sabbatical of the owners. In that role, they were responsible for the daily operations of the pension and achieved an average rating of 9 on Booking.com.

Overall, Marcel Mulder's work experience demonstrates their expertise in sales, management, and business development in the software industry.

Marcel Mulder holds an MSc in Marketing Communications and Consumer Behavior from the University of Twente, which they obtained from 2004 to 2006. Prior to that, they completed their BSc in Marketing Communications at Saxion University from 2000 to 2004. In 1999 to 2000, Marcel began their academic journey at the University of Twente in the field of Industrial Engineering, earning a degree recognized as a "P."