Michael Gale

Michael Gale serves as Creative Director at CRA, providing internal and external creative strategy, problem-solving, and project leadership for the CRA brand and the Admired Leadership platform.

For Michael, branding is not just a discipline of strategy and design - it’s the distillation of great storytelling that has the potential to inspire transformation; not only for organizations but for society as a whole. Michael’s philosophy is based on the belief that humans deserve better brands, more purposeful organizations, deeper connections, more empathy, joy, and honesty.

Prior to joining CRA, Michael co-founded Barber Gale, a full-service creative agency dedicated to “Designing Sustainable Brands” - where he served as President and Creative Director for 20 years. His comprehensive experience includes the creation of branding and marketing programs for Lutron Electronics, The Victaulic Company, W. Atlee Burpee & Co., DuPont, W.L. Gore, Shimano, Berkley-Fishing, Emotion Kayaks, Mount Nittany Medical Center, and Integral Group.