Michael Orlinski

Michael Orlinski is an accomplished marketing leader with over 20 years of experience in digital demand generation and media strategy. Currently serving as the Director of Marketing and Demand Generation at Cramer and a Marketing Consultant for IRONSILK, Michael specializes in building systems that convert attention into revenue, focusing on performance across paid media, content, and funnel strategy. Previously, as Senior Vice President of Paid Media at Overdrive Interactive, Michael optimized multi-million-dollar media investments and spearheaded integrated marketing strategies that achieved a 270% year-over-year increase in client performance. Michael's extensive background includes leading performance marketing initiatives for notable global brands and developing successful paid media campaigns across diverse industries. Michael holds a B.S. in Marketing and a B.A. in Public Relations from the University of Hartford.