Lars Pedersen

Lars Pedersen is a seasoned professional with extensive experience in business analysis and sales across various technology firms. Currently serving as a Senior Business Analyst at Crayon since September 2018, Lars specializes in Java and Oracle software, assisting clients in managing complex technical environments to enhance digital transformation and optimize returns on IT investments. Prior to this role, Lars held positions at Oracle as a Cloud Applications Sales Representative for the Nordics and as a Sales Representative focused on ERP and Business Intelligence Applications, along with experience at Citrix as a Corporate Account Executive for mobility SaaS solutions. Lars began a career in sales at IBM and previously worked as a Political Advisor at the European Parliament. Educational credentials include a BA in Social Anthropology from the University of Copenhagen and an MBA in Business Administration from The Open University.