Whitney Power is a product marketing leader specializing in go-to-market strategies, particularly within the fintech and healthcare sectors. They served as the Director of Product Marketing at Everyware from 2019 to 2024, contributing to the company's growth to a $400M+ valuation and enhancing product adoption through strategic campaigns. Whitney has also held roles in project management at Dell Medical School and Ascension, where they focused on innovation and commercialization. Currently, they are the Director of Product Marketing at Crayon, where they develop product positioning and equip sales teams for success, while remaining engaged with the Product Marketing Alliance. Whitney holds an MBA from Western Governors University and a BA in Mass Communication from Texas State University.
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