Our story began in January 2012, when our founder and Managing Director Michael Aschenbrenner decided to venture into the toy industry with cool, collectible bracelets and colourful loop bracelet kits.
 
It was a great decision - then since that time, we have been developing, designing, and distributing innovative and creative toys and trendy products for kids and young adults all over Europe from right here in the green heart of Karlsruhe. We don't just focus on well-known or popular licensed products like BIBI & TINA, FIREMAN SAM, DISNEY FROZEN, CARS or DREAMWORKS DRAGONS. Under our brands CRAZE SPLASH BEADYS water beads, CRAZE MAGIC SAND, CRAZE RAINBOW BEADYS fuse beads, CRAZE SCOUBIDOUS or CRAZE LOOPS we also offer a successful range of trendy products in the creative and pocket money segments.
 
Whether we’re selling licensed goods or our own designs, innovation, creativity, quality, and safety define our products. We continuously expand our product range by adding new, creative ideas, allowing us to grow continuously and successfully in the European trend and toy markets.
 
And that’s not all! Our goal throughout it all remains the same: To create vibrant, desirable, and fun toys for children and design attractive products for our retail partners that lead to successful returns.
 
From concept to design to finished toy: our products impress, down to the smallest detail, delighting experts big and small alike. Our products have already received multiple “Innovative Product” honours from the family magazine “Familie & Co,” and the Federal Association of Toy Retailers (BVS), has nominated our products to its “TOP 10 TOYS” on two separate occasions.

Consumer Goods

Creative Agency

Retail

Toys

CRAZE GmbH

Herrenstraße 9 serves as a central hub for executive leadership and strategic account management in Karlsruhe.

Herrenstraße 9

Patrick Hitschmann

Florian Norman Lipp

Felix Jaumann

Anna Sanfeliu

Sergi Paez

Mar Serra

Nini Mshvidobadze

This department is responsible for visual content creation and graphic design to support various projects.

Creative Services

This department focuses on creating and managing visual content and design assets for various projects.

Design Services

This department focuses on managing and nurturing relationships with international and key clients to ensure their needs are met and to drive business growth.

Key Account Management

This department is responsible for overseeing the development and lifecycle of products, ensuring they meet market needs and business objectives.

Product Management

This department manages financial record-keeping, reporting, and compliance activities.

Accounting Services

This department oversees the strategic and operational functions of the organization, enabling effective management at the executive level.

CRAZE GmbH

Org chart

Teams

Creative Services

Design Services

Key Account Management

Product Management

Accounting Services

Executive Operations

Offices

CRAZE GmbH

Org chart

Teams

Creative Services

Design Services

Key Account Management

Product Management

Accounting Services

Executive Operations

Offices

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