Our portfolio and type of applications are expanding. So to avoid any confusion Segmentation Science has a new identity, we are now operating as crea.science
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We are an analytical consulting firm with over 30 years of experience in state-of-the-art modelling & optimisation. We are a team of statisticians & data scientists especially active in the pharma industry where we provide support for HCP targeting. We understand your business needs and we strive to customise solutions for each client's individual challenges. We provide various solutions for segmentation & targeting of healthcare professionals:  GPs & specialists.

DATA ENGINEERING 
We have developed proprietary algorithms to generate exclusive novel data sources including
- Web visibility & social networks indices
- A dynamic Australian medical practices knowledge database
- Info on the influence of specialists: research activities, publications, clinical trials, etc.
- Network of specialists.
- We help optimising existing data sources
- We extract knowledge from unstructured data - NLP

MACHINE LEARNING-BASED KNOWLEDGE BUILDER
- Efficient integration of various data sources
- Optimisation of segmentation & HCP targeting

We provide assistance and software solutions to integrate multiple data sources in customer segmentation & targeting processes. We also implement powerful machine-learning algorithms to maximise the value extracted from the data sources and the accuracy of the segmentation process. 

CUSTOM SOLUTIONS IMPLEMENTATION
- Data sources
- Process automation 

PORTFOLIO OVERVIEW
- Creation of novel & unique data sources 
- Creation of a Australian medical practices knowledge base 
- Creation of specialists' research activities & network visualisation
- Building data from your knowledge
- Data cleansing, data mining and structuring your existing data
- Incorporating high-res socio-demo info into processes
- Complete integration of data sources

Contact us to learn more!

crea.science

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