Creata
Jay Gerak has extensive experience as a legal counsel, primarily focusing on corporate and regulatory issues. Jay served as the Senior Vice President and General Counsel at Creata from 2016 until present, where they were responsible for legal matters across various regions. Prior to this, they held the position of Vice President and General Counsel at Creata and Senior Counsel and Chief U.S. Counsel. Before joining Creata, Gerak worked at T-Mobile as the Principal Corporate Counsel for Engineering & Operations. Jay also served as the Assistant General Counsel at APAC Customer Services, Inc., negotiating contracts and handling acquisitions and divestitures. Earlier in their career, Gerak worked as an Associate General Counsel at Sears, Roebuck and Co. and The Great Indoors. Jay began their career as an Associate Attorney at McDermott, Will & Emery. Notably, Gerak also gained experience at Motorola as a Senior Counsel, specializing in real estate and government contracts. Overall, Gerak has significant expertise in various legal areas, including corporate law, regulatory compliance, litigation management, and contract negotiation.
Jay Gerak attended Brother Rice High School from 1976 to 1980. Jay then went on to the University of Michigan, where they earned a Bachelor's degree in History with Distinction from 1980 to 1984. Following this, they attended the University of Michigan Law School from 1984 to 1987, where they obtained a Juris Doctorate in Law.
Creata
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Creata is the global force reshaping brand dynamics, fusing avant-garde creativity with an unwavering focus on delivering substantial commercial results. Our rallying cry, "Where creativity meets commercial results," underscores our commitment to propelling brands to unparalleled success. Across diverse sectors like consumer packaged goods, retail, food and beverage, and technology, our expert team boasts a track record of success with iconic brands like Coca-Cola, Kellogg's, and McDonald's. At Creata, we redefine brands as immersive experiences that people love and willingly share. For CEOs and CMOs steering major enterprises, Creata is the quintessential partner with a wealth of experience, boundless creativity, and a proven track record in flawless execution. Explore how Creata elevates your brand: Consumer Insight Mastery: Through surveys, focus groups, and ethnographic studies, we unveil the layers of your target consumers, understanding their needs, desires, and motivations. Pioneering Creative Concepts: Our team excels in conceiving breakthrough ideas, leveraging storytelling, humor, and surprise to create experiences that deeply resonate with consumers. Impeccable Execution: Anchored by seasoned professionals, we ensure a consistent brand presence across all channels, from advertising and retail to social media. If you are poised to redefine your brand narrative and drive commercial impact, connect with Creata today. Let us be your strategic partner in creating a brand that captivates hearts and delivers undeniable commercial success.