Mary Voitovych

Mary Voitovych is a seasoned marketing professional with extensive experience in demand generation and account-based marketing. Currently serving as the Head of Growth Marketing for Financial Services at Creatio since May 2019, Mary has successfully developed and implemented demand generation strategies that have significantly expanded marketing pipelines, utilizing tactics such as account-based marketing and digital channels to enhance lead acquisition. Prior to this role, Mary held positions including Head of Account-Based Marketing and Account-Based Marketing Manager, where responsibilities included strategizing omnichannel ABM initiatives and organizing industry-specific webinars. Previous experience includes serving as Brand Director at Hacken Cybersecurity Services and Marketing Manager at Ukroboronprom. Mary holds a Master's degree from Taras Shevchenko National University of Kyiv and an Executive Program degree in Marketing from Stanford University Graduate School of Business.