Joe Chetcuti

Joe Chetcuti is the Narrative Director at Creative Assembly, where they are responsible for franchise-wide narrative strategy and collaboration across game teams. They previously operated as a Creative Consultant in 2022-2023, advising progressive agencies and brands. With a diverse background, Joe has held significant roles at companies such as Microsoft, where they managed the UK launch of Xbox, and at Front Ideas, where they led an award-winning creative agency. They served as a board member at BGI/National Video Game Museum and have shared their expertise as an Associate Lecturer in Advertising at Sheffield Hallam University. Joe holds a Master of Business Administration from Sheffield Hallam University, completed in 2016.