Creative Exchange Agency (CXA) is an interdisciplinary artist management, production and creative content agency that cultivates the intersection of art, culture and commerce into captivating campaigns and immersive brand experiences.

CXA represents a roster of emerging and established artists whose applications in fine art, photography, filmmaking, fashion, sound, design, creative direction and digital media, is compelling, refined and effortlessly translates across multiplatform narratives and international markets.

Founded in 1994 by Steven Pranica, CXA has offices in New York, Paris, Tokyo and Shanghai. With its strong global presence, CXA has produced both iconic and critically acclaimed advertising campaigns, international fine art exhibitions, commercials and films, fine art book publications, and digital platforms. 

To further explore the communication and distribution of art, photography and film, CXA established CXA+ART, an initiative that aligns artists and brands to create provocative content that engages consumers and media.

With unique access to leading contemporary artists, photographers, curators and design studios, CXA+ART transforms creative content into exhibitions, art campaigns, limited-edition product designs, short films, store installations, art books, and immersive environments.

Clients include: Louis Vuitton, Prada, Calvin Klein, Christian Dior, Hermes, Jil Sander, Versace, Cartier, Nike, Evian, Got Milk, MTV Networks, Coca Cola, Levi’s, American Express, Estee Lauder and Givenchy.

Editorial publications include: Vogue, Vanity Fair, W, Harper's Bazaar, French Vogue, British Vogue, Italian Vogue, i-D, Another, Rolling Stone, V, Interview and Vogue Hommes International.

Creative Exchange Agency

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