Amy Yu (She/Her)

I am a seasoned influencer marketing leader with a proven track record of designing and executing high-impact campaigns that connect brands with the right creators and communities. As Director of Client Services at CreatorDB, I lead a diverse, data-driven team to deliver tailored influencer marketing strategies that drive measurable results across global markets.

My professional journey at CreatorDB began in a foundational role, where I supported early campaigns and relationship management. Over time, I advanced into leadership, scaling the agency team and shaping how we leverage audience insights and creator ecosystems to meet sophisticated brand objectives. A core part of my work involves not only campaign strategy and execution but also mentoring talent and fostering collaborative client partnerships.

I am especially proud of expanding CreatorDB’s footprint for Taiwanese creators — including facilitating participation at international industry events such as VidCon — elevating visibility and strengthening creator–brand engagement on the global stage.

I thrive at the intersection of creative strategy, analytical rigor, and operational excellence, and I am passionate about shaping the future of influencer and creator marketing through innovation, integrity, and meaningful storytelling.