Redefining the professional coffee experience.

Born in the 1980s and now part of the Ali Group, Crem designs and builds advanced coffee machines that combine premium performance with smart, accessible design.
Trusted by global leaders and local heroes in over 90 countries, we support professionals across the coffee spectrum, from specialty cafés and restaurants to offices and on-the-go venues.

With decades of experience along the coffee value chain, we focus on what truly matters: engineering, customer support, and intuitive user experience, delivering exceptional in-cup quality, cup after cup.
Recognized with the iF Award, Red Dot Design Award, and Delta Design Award in 2020, we continue to innovate at the intersection of design, performance, and reliability.

We build tools that work, for people who love coffee as much as we do.

Crem

This department is responsible for managing sales activities and overseeing sales strategies to drive revenue growth.

Sales Department

This department focuses on innovation and development of new technologies and solutions.

Research and Development

This department focuses on providing assistance and solutions to customer inquiries and issues.

Customer Support Services

This department manages financial planning, analysis, and reporting for the organization.

Finance Department

This department focuses on the design, development, and analysis of mechanical systems and components.

Mechanical Engineering

This department is responsible for overseeing the development and lifecycle of products, ensuring they meet market needs and align with business goals.

Crem

Org chart

Teams

Sales Department

Research and Development

Customer Support Services

Finance Department

Mechanical Engineering

Product Management

Offices

Crem

Org chart

Teams

Sales Department

Research and Development

Customer Support Services

Finance Department

Mechanical Engineering

Product Management

Offices

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