Tracy Cronlund is an accomplished sales executive with extensive experience in enterprise sales and strategic partnerships. Currently serving as the Enterprise Sales Director-East at Cresta since February 2025 and as a Board Member at Talbot Hospice since June 2024, Tracy has also held significant roles at Curbio (Vice President Strategic Partnerships), CB Insights (Senior Director of Sales - Enterprise), and Sprinklr (Director of Sales, Mid Atlantic Accounts - Enterprise). Earlier positions include Vice President of Global Account Sales at Tracx, Account Executive at ForeSee, and Director of the Middle Market Commercial Sales Team at Vocus (now Cision). Tracy began a career in CRM management at bigdough.com. Tracy holds a BA in Communications from the University of Maryland.
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