CRI Limited
Augustine Das currently serves as the DGM of International Business at CRI Limited, where responsibilities include spearheading B2B sales and business development for various engineering products across multiple regions, including Africa, the USA, Latin America, and Europe. Prior to this role, Augustine was the Head of Merchandising at Torero Corporation Pvt. Ltd., overseeing key account management for renowned brands such as A T Cross and SWAROVSKI. Augustine's career also includes significant experience as a Senior Manager in Merchandising & Business Development at Carina Fashion, where liaison with international buyers and the implementation of a CRM system led to notable improvements in customer response and order processing times. Augustine holds a Bachelor of Commerce degree from St. Xavier's College in Kolkata.
CRI Limited
CRI is a specialized company that creates, designs and manufactures pen tips for the leading writing instrument brands from around the world. It is owned by the prestigous Emami Group of Companies. As of today, we are arguably the second largest writing instrument tip manufacturer in the world. From the very first classic pen tip it created way back in 1992, to the ultra-modern ones it innovates today, CRI has always stood as the exemplar of unmatched perfection, and unrivalled precision. Drawing inspiration from Nature’s simple yet stunning principles of perfection, and mankind’s fascinating yet feasible prototypes of excellence, the company has always maintained its benchmark in quality while consistently breaking new grounds in its domain. CRI today stands as the first and only pen tip manufacturing company in India to be awarded the highly prized ISO 9001-2000 Certification.Whether you are a manufacturer or a distributor, CRI’s expert service team will always be at hand to provide you with all necessary assistance and help you find practical solutions to every requirement. In addition to the development of innovative and cost-effective products, CRI also collaborates extensively with customers, creating an impressive array of wholly customised solutions, tailored to meet specific needs. A Company built on the vision and values of perfection; a team whose pride, passion and perseverance are devoted to the quest for precision. That is, precisely what makes CRI the institution it is today.