Ross Paton is a data science manager with over 15 years of experience leading teams at SCI and CDM. They have expertise in data analysis, causal marketing, and machine learning, having played pivotal roles in expanding data capabilities and driving insights for clients such as General Motors and Scotiabank. Currently, Ross manages data science teams at both Cineplex Digital Media and Creative Realities, focusing on using advanced modeling techniques to enhance customer engagement and business strategies. Ross holds a Master’s degree in Computer Science from the Georgia Institute of Technology and degrees from Carleton University and McGill University.
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