Cricut Inc. is a creative technology platform company know for its flagship line of smart cutting machines.

Electronics

Cricut

Cricut's headquarters in South Jordan, UT, United States

Ashish Arora

Vivek Jayaraman

Ariel Fischer

Frank Iarusci

Kimball Shill

The Engineering Team at Cricut is responsible for the design, development, and optimization of the company's smart cutting machines and related software. This multidisciplinary team, comprising experts in software, firmware, and hardware engineering, collaborates to enhance product functionality and user experience while managing projects from concept through production. They prioritize innovation in creative technology solutions and ensure seamless integration across Cricut’s product ecosystem.

Engineering Team

The Marketing and Communications Team at Cricut is responsible for developing and executing marketing strategies that enhance brand visibility and engagement across diverse channels. This team drives product promotion, manages influencer partnerships, and oversees digital marketing initiatives, ensuring a cohesive narrative that resonates with the target audience in various regions. By leveraging insights and creative campaigns, they aim to foster community engagement and drive growth for Cricut's innovative cutting technology products.

Marketing and Communications Team

The Product Management and Development Team at Cricut is responsible for driving the innovation and evolution of the company's creative technology products. This multidisciplinary team collaborates across design, engineering, and marketing to define product vision, ensure quality, and enhance user experiences, ultimately bringing cutting-edge tools to market that empower creators worldwide.

Product Management and Development Team

The Talent Acquisition and Human Resources Team at Cricut focuses on attracting, recruiting, and retaining top talent to drive the company's growth. They manage the recruitment process, develop employee engagement strategies, and ensure compliance with HR policies. This team also collaborates with leadership to enhance organizational development and support a positive workplace culture tailored to Cricut's innovative environment.

Talent Acquisition and Human Resources Team

The Leadership Team at Cricut is responsible for setting strategic direction, fostering innovation, and driving operational excellence across the organization. Comprising executives from various domains, including engineering, marketing, and operations, they collaborate to enhance Cricut's creative technology platform, oversee business development initiatives, and ensure effective alignment with the company's mission to empower creativity.

Leadership Team

The Data and Insights Team at Cricut focuses on leveraging data analytics to drive strategic decision-making and enhance product safety and pricing strategies. They collaborate across departments to analyze trends, ensure compliance with regulatory standards, and optimize revenue, ultimately supporting the company’s goal of delivering innovative cutting technology solutions.

Cricut

Org chart

Teams

Engineering Team

Marketing and Communications Team

Product Management and Development Team

Talent Acquisition and Human Resources Team

Leadership Team

Data and Insights Team

Offices

Cricut

Org chart

Teams

Engineering Team

Marketing and Communications Team

Product Management and Development Team

Talent Acquisition and Human Resources Team

Leadership Team

Data and Insights Team

Offices

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