Lyle Medlen is a seasoned marketing professional with extensive experience in the pharmaceutical and biotechnology industries. Currently serving as the Senior Director of Marketing at Cristcot, Medlen previously held leadership roles at Immunovant, where strategic brand planning for the Neurology portfolio was successfully directed, and at IQVIA, where Medlen achieved a remarkable 19:1 return on investment in 2024. Throughout a career that includes significant contributions to ViiV Healthcare, with a focus on multi-channel engagement and customer experience, and a successful tenure at Eli Lilly and Company, where comprehensive marketing strategies for leading therapies were developed, Medlen has consistently demonstrated the ability to drive business impact and enhance product positioning. Academic credentials include a Master's degree in Marketing Research from The University of Georgia and a BBA in Marketing from the University of Arkansas.
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