Li Xu

Li Xu is an experienced professional in digital advertising and platform operations, currently serving as the Director of Platform Operations at Criteo since August 2022. Previously, Li Xu has held multiple roles at BidSwitch, including Director, Senior Manager, and Platform Operations Manager since October 2018. Prior experience includes a position as Senior Ad Ops Manager at Yieldbot from September 2016 to September 2018 and various roles at DoubleVerify from May 2013 to September 2016, culminating as Senior Implementation Manager. Li Xu began the career with roles at Snooth Media, Paradysz, and American Express Publishing. Li Xu holds a Bachelor of Science in Marketing from NYU Stern School of Business, earned in 2011.