M'hammed B. is a Senior Product Data Scientist at Criteo, where they are involved in brand lift analysis and strategic growth recommendations. Previously, they worked in General Inspection at Société Générale, focusing on finance and risk management, and served as a Group Financing & Treasury Front-Office Analyst at Unibail-Rodamco-Westfield. M'hammed also held the position of Strategy Analyst at papernest, contributing to KPI monitoring and market research. They completed their education at École Centrale Paris and Lycée Pierre De Fermat.
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