Udit Grover

Udit Grover possesses extensive experience in performance marketing and ad operations, with a track record of significant achievements across diverse companies. Currently serving as an Account Strategist at Criteo since September 2025, Udit previously held the position of SM 1 - Performance Marketing at Zepto from October 2024 to May 2025, where strategic optimizations across over 300 brands led to a 25% monthly increase in ad revenue. Prior to that, Udit was a Sr. Specialist in Ad Operations at Affinity Global Inc., enhancing campaign performance for notable e-commerce and quick commerce brands and achieving a 30% reduction in customer acquisition costs. Udit also gained experience as a PDP Summer Intern at State Street and as a Google Ads Strategist at FIS. Educational credentials include an MBA from the Indian Institute of Management, Shillong, a Bachelor of Arts in Economics from Shivaji College, and completion of AISSCE at Goodley Public School.