ES

Eric Smith

Vice President of Sales - West at Critical Mass Group

Eric Smith has a diverse work experience in the sales industry. Eric started their career in 2006 with PepsiCo, where they held various roles such as Sales Representative, New Business Manager for Foodservice, and Territory Sales Manager. Eric then joined Red Bull in 2015 as a National Regional Account Manager, where they managed decentralized divisions and was responsible for sales planning, strategy, budget management, and team alignment. Most recently, Eric worked at Critical Mass Group as the Vice President of Sales - West, overseeing sales and distribution for brand partners at Albertsons Companies and Southern California Grocers. Throughout their career, Eric demonstrated their ability to deliver profitable sales results, engage retail banners, and expand distribution.

Eric Smith attended California State University, Chico from 2001 to 2006. During this time, they pursued a Bachelor of Science degree in Marketing, with a minor in Human Resource Management. In 2005, they also spent a semester at The University of the Basque Country- San Sebastian, Spain, where they earned credits towards their major in International Marketing. During their time in Spain, Eric also studied Spanish, Iberian, and Basque cultures.

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Timeline

  • Vice President of Sales - West

    September, 2022 - present

  • Director of Sales

    January, 2021

  • National Accounts Manager

    June, 2019