Eric Hoffmann is an experienced media professional currently serving as Media Director at Critical Mass since February 2024. Prior to this role, Eric held the position of Director of Digital Investment at PHD, focusing on campaigns for Diageo from March 2022 to July 2023. Between March 2019 and March 2022, Eric worked as Associate Director of Digital Investment at Zenith, managing accounts for notable clients including Eli Lilly and Verizon. Previous roles include Manager of Integrated Investment at UM Worldwide for Coca-Cola and a progression from Senior Sales Planner to Sales Planner at Magnetic. Eric began a career in media buying at UM WW and MediaVest, specializing in national television campaigns for brands such as Hershey's and Sprint. Eric holds a Bachelor of Science in Marketing & Management from Fairfield University.
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