Robert Biro

BMW Product Specialist

Robert Biro is a seasoned automotive professional with extensive experience in product knowledge and client engagement within the BMW and automotive industry. Currently serving as a BMW Product Specialist at Critical Mass since January 2022, Robert enhances digital activations and manages online assets for BMWUSA and MINIUSA, while also collaborating remotely with teams in the US and Costa Rica. Prior experience includes roles as a BMW Product Genius and Delivery Specialist at Budds' BMW, where responsibilities included training staff and coordinating vehicle deliveries, as well as a Service Consultant at Steve Scherer Pontiac Buick GMC, ensuring customer satisfaction throughout the service process. Notably, Robert also developed leadership skills as a Co-Captain for the Mercedes-Benz team at the Georgian College Auto Show. Robert Biro's education includes studies at Georgian College and Conestoga College.

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