Greg B.

Greg B. is an experienced Senior Salesforce Administrator with a robust background in Salesforce system analysis and administration across various industries. Currently serving at Critical Start since October 2024, previous roles include notable positions at Kyruus and Mainz Brady Group, as well as principal CRM technical lead at Tripwire, where significant project implementations and training initiatives were undertaken. Greg B. has demonstrated expertise in improving operational efficiencies, such as achieving an eighty percent reduction in support case counts within the first 90 days at Tripwire and leading complex integrations like Apttus CPQ. A graduate of Boise State University with a Master's degree in Public Administration and a Bachelor's in Information Systems, Greg B. consistently focuses on optimizing Salesforce environments and enhancing user experiences.