Alan Marcus

Alan Marcus is a seasoned professional in the Salesforce ecosystem with extensive experience spanning over 15 years. Currently serving as the Senior Director of Salesforce Studio at CriticalRiver Inc., Alan has a proven track record of success, previously increasing Unify Consulting's Salesforce Practice by 10x as a Partner. With roles that include Salesforce Practice Director and Salesforce Solution Architect/Delivery Lead at Information Asset, LLC, and Senior Solutions Architect for Global Accounts at Tata Consultancy Services, Alan has demonstrated expertise in managing digital transformation initiatives for global enterprises. Additionally, as Co-Founder of Cloud Forward, Alan developed innovative solutions such as the Clinical Trials Participant Tracker, enhancing operational efficiency across the medical research sector. Educational qualifications include a Bachelor of Business Administration in Finance from The University of Montana and a Bachelor of Arts in Development Economics and International Development from the University of Montana.