Michelle (Shiyao) Cheng is currently a Senior Manager of Corporate Strategy at Crocs, specializing in growth and digital strategies. Prior to this role, they worked as a Monetization Strategy Product Manager at TikTok and as an Associate Consultant at Strategy&, part of the PwC network. Michelle gained experience as a summer intern at Procter & Gamble and as a part-time Assistant at Roland Berger. They hold a Master of Philosophy (MPhil) in Planning, Growth, and Regeneration from the University of Cambridge and a Bachelor of Laws (LL.B.) in Public Administration from Nankai University.
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